AOL Buys Marketing Analytics Company Convertro Goodmorning Everybody On Tuesday According to TechCrunch AOL a day before its quarterly results, AOL owner of TechCrunch, has announced another acquisition to beef up its adtech operation. It is buying Convertro, a marketing optimization platform for $101 million. AOL says that will be integrating Convertro's service-which let a marketer look across different ad channels, formats, segments and so on to figure out things like which ads influenced which kinds of users and when into AOL Platforms covering service like Adap.tv, Ad Learn Open Platform [AOP] and ONE, the company's recently announced Progammatic effort. The deal is an interesting one in that it points to how AOL has been gradually shifting its business not just to one based on ad revenues, but making on revenues more high-margin and more intelligent-no surprise, since competing against the likes of Google or Facebook as a volu...
Jean Michel Jarr has been asked to make a concert as a gift to Albert ll and his wife.
ReplyDeleteTracks: 1Intro,
2 Chronologie - 8.32
3 Greetings of the newly wed couple -11.51
4 Oxygene 2 - 16.02
5 The magnetic fields - 23.12
6 Introducing the team - 29.00