New Jag Car Fastest Selling HIT for Tata's Jaguar Land Rover

New Jag sets record as the fastest selling car for Tata's Jaguar Land Rover

The new Jaguar F-Pace launched by Tata Motors-owned Jaguar Land Rover[JLR]

last year has set a record as the fastest selling in the company's history.  As

many as 30,000 models of the luxury car maker's first ever utility vehicle[SUV] have been sold globally since the model hit the roads in mid-April.

According to latest online data analysed by "The Daily Telegraph", 1.6 million

people have searched Jaguar's website for the F-Pace, and 370,000 have take-

en the time to specify exactly how they would configure the car down to the

last detail.  "The response to F=Pace around the world has been sensational.

Demand for the car in the UK has been exceeded our most optimistic assum-

ptions," said Jeremy Hicks, JLR UK managing director.

The company said about 90 per cent of the new model's buyers are new to JLR

attracting more buyers in the age range 40 and 50. 

The figures will bring cheer as the company was keen to reduce its reliance on sales of Land Rover and bring Jaguar up to speed with its sister brand. JLR sold 521,500 cars last year- but only 94,500 of these were Jaguar cars. Next year it may be able to bring this contrast down.

The F-Pace is built at the company's Solihull in the West Midlands region of England, where it may add an additional line to meet the rising global demand

Earlier this year JLR had unveiled plans to invest in the region of 3.75 billion pounds during the 2016-17 fiscal to support "continued, sustainable, profitable

growth in the future. This will include the expansion of global production capa-

city, new technologies and new vehicles, such as the JaguarF-Pace and Range

Rover Evoque Convertible.  

The company was bought by Tata Motors from Ford back in 2008 and has been

a massive turn around in its fortunes over the past few years. Source: Business

Standard.[India]