Tata Motors ambassador - Lionel Messi

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Tata Motors dropped a big surprise this morning when it announced that it had signed Lionel Messi as its global ambassador.  The contract
intially would be for a period of two years that is extended after expiry.
Piyush Pandey from Ogilvy & Mather, the Ad man speaks to"CNBC-TV18's" Ronojoy Banaerjee on the Tata Motors advertising strategy.
Source> CNBC-TV18 News

               ******Tata Motors Ropes in Messi******


 Lionel Messi> is an Argentine Professional Footballer who plays as a forward for Spanish club "Barcelona" and the Argentina National Team.

 In World cup 2014 Argentina reached final to play with Germany.

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