GOOGLE ACQUIRES RANGESPAN

Google Acquires Rangespan, Beefs up

Retailers' Predictive Purchasing.

Goodmorning Everybody On Tuesday

Google has officially acquired London based Rangespan.  The employees

including founders Matt Henderson and Ryan Regan formerly executive 

at Amazon will be folded into Google's e-commerce site, Googles

shopping.  'We are very happy to announce that Rangespan is joining

Google.  We will continue to work on services for shoppers and retialers

at Google, and we're super excited about the opportunities in future.

As part of the change, we will wind down Rangespan's services, we've

already began working individually with each of our retailers and suppliers

on this process."

Rangespan was founded in 2011, and its technology is something that

shoppers might experience without knowing that Rangespan is doing all

the work in the background.  Or to phrase it differently, the company's

back-end solutions for online retailers allowed them to assess the market

and more closely predict products and categories that might be starting 

to trend.  In doing so, said retailers would offer up goods as they're 

beggining to get popular instead of trying to catch hot sales trend after

the bublle has already burst.

Inventory suppliers uploaded their product feeds into Rangespans portal,

giving online retailers thousands of products to at their disposal.  Retail-

ers could choose which products to stock using Rangespan search engine.

Each product got assigned a 'Range Rank Score'--its predicted sales poten-

tial based on customer behavior signals gathered from other search engines

and shopping sites, explains search engineland's Ginny Marvin.

Rangespan gave online retailers the chance to more quickly set up products

pages based on these trending results in addition to serving as the hand-

shake between retailers and supplier for quicker more efficient, and more

inexpensive access to goods.  Suppliers got to dump their inventories to

retailers to pursue through retailers got to quickly capitalize on shopping

trends, in addition to tapping into a wide assortment of suppliers and 

products.

Google's own shopping portal perhaps by allowing retailers to more effi-

ciently source and optimize their product listing.  Google knows a thing

or two about real-time analytics, and has suite the database to draw

from regarding consumer interest in products. = PC mag.

                      

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